Improved Telecoms Boosts Bike Sales

At Technology Box we like to support local businesses making a splash nationally so we were particularly pleased when we recently won a contract for a telecoms upgrade from The Source, one of Britain’s best known retailers of BMX bikes, to help them cope with a surge in internet and mail-order sales.

Located in a converted church in Hastings, The Source is Britain’s biggest BMX and skateboard shop and the only one in the country with its own indoor skate park. The company has been growing rapidly as an mail order retailer but its hodge-podge of ‘phone technologies was causing a headache – and losing sales. “It was making us inefficient and unprofessional”, founder and co-owner Rich Moore told us.

Technology Box has now installed a state-of-the-art Voice-Over-Internet-Protocol (VOIP) system which allows The Source to handle up to six calls at once during busy periods, transfer calls, keep people on hold, and retain voice mail messages more efficiently.

The VOIP technology means that the number of calls which they  handle can be scaled up very quickly and cheaply – so they can take many more calls during busy sales periods such as Christmas and January. As the load on the system increases, it’s smart enough to help them deal with that traffic.

The Source chose Technology Box after a bad experience with a larger company from outside the area. “The salesman didn’t really have any understanding of our needs or what we wanted to do”, explains Rich. “But as soon as we talked to Technology Box we could see immediately that they cared about what we wanted and we would get the system that we needed”.

The new VOIP system will now support The Source as they build their brand well beyond their current £1 million-plus turnover. “We’re getting busier and busier and I’m sure that the new system will pay for itself fairly rapidly”, adds Rich.